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Service agreement

The full agreement, in plain English.

The exact terms before you apply. The agreement we send (after you submit the qualifier) repeats every clause word-for-word.

1. The offer

Free SEO Websites by Loudachris ('we', 'us') will design, build, and launch a website ('Site') for the Client at no upfront charge. The Client pays a recurring monthly fee ('Care Fee') for hosting, security, ranking work, monthly content, monitoring, and minor edits.

Three Care Fee plans:

  • £197/month + VAT, 12-month minimum term, price locked 24 months.
  • £297/month + VAT, 6-month minimum term.
  • £497/month + VAT, no minimum term, cancel any time with 30 days notice.

All prices on this site exclude VAT. UK VAT (currently 20%) is added at invoicing. VAT-registered Clients can normally reclaim it.

2. The 5-day build SLA

From the moment the Client submits the Intake Form, we deliver the Site live in 5 working days. If we miss this deadline through our fault, the Client's Care Fee is waived for life: the Client keeps the site, the domain, and the code, with no future Care Fee owed.

Working days exclude UK public holidays and weekends. The Client's responsiveness affects this. We deliver our part in 5 days, but if the Client takes 3 days to respond to a feedback request, the timeline extends accordingly.

3. The 90-day qualified-lead guarantee

We guarantee at least one qualified lead via the Site within 90 days of going live. A qualified lead is defined as: (a) an inbound phone call of 60 seconds or longer that arrived from a search engine, OR (b) a completed contact / quote form submission from a real prospect.

Excluded from the lead count: friends, family, existing customers, suppliers, sales calls, spam form submissions, traffic from paid ads.

If the Site has not produced at least one qualified lead in 90 days, we continue working at no additional cost for up to 3 further months. If after that period no qualified lead has arrived, both parties walk away with no fees owed and the Client retains all assets.

Lead tracking is via the call tracking and form analytics installed on the Site at launch.

4. Asset ownership and transfer

The Client owns the domain, the website code, the content, and any custom assets (logo, photos) provided to us, from day one. If the Client cancels after the minimum term, all assets transfer to a Client-controlled hosting provider on cancellation. Migration support is included in the final Care Fee.

We do not retain ownership of any Client assets, content, or domain.

5. Care Fee scope

The monthly Care Fee covers, on a recurring basis:

  • UK-edge hosting with SSL, daily backups, security monitoring, uptime monitoring
  • Phone call tracking on every inbound call
  • Web form analytics on every enquiry
  • Monthly ranking work (search engine positioning)
  • One new content piece per month (a service area page, FAQ, or article)
  • On-page SEO improvements as needed
  • Monthly written report covering traffic, calls, leads, rankings
  • Minor edits and updates as requested

Out of scope: complete redesigns, e-commerce setup, paid advertising management, third-party integrations beyond standard analytics, custom development beyond minor edits.

6. Eligibility and exclusions

The offer is open to UK small businesses with under 15 staff. We reserve the right to decline applications at our discretion.

Specific exclusions:

  • Regulated medical and clinical health: GPs, dentists, physiotherapists, psychologists, chiropractors, podiatrists, osteopaths, and other GMC / NMC / HCPC / GOC / GDC / GPhC-regulated practitioners. Naturopaths and other unregulated wellness providers may be eligible, subject to compliance review.
  • Financial advice: FCA-regulated financial advisers, mortgage brokers giving rate advice, insurance brokers, securities and investment advice.
  • SRA-regulated practice areas with strict advertising rules: family law, criminal law, personal injury, class actions, barristers. Small commercial law firms (commercial property, business law, employment, dispute resolution) may be eligible. See our solicitors page for the scope we cover.
  • Adult, gambling, or controlled substance industries.

If unsure about eligibility, email chris@loudachris.com.au.

7. Cancellation

On the £197/mo plan: 12-month minimum, then 30 days written notice to cancel.

On the £297/mo plan: 6-month minimum, then 30 days written notice.

On the £497/mo plan: no minimum, 30 days written notice.

No exit fees. No retention of assets. Final Care Fee invoiced on the cancellation date covers the 30-day notice period.

8. Price lock

The Care Fee is locked for 24 months from the launch date on the £197/mo and £297/mo plans. After 24 months, any Care Fee adjustment is communicated 60 days in advance. The Client may cancel within that 60-day period without penalty.

9. Service provider

Service is provided by Loudachris Digital Marketing (ABN 73 630 143 190, an Australian-registered entity), trading as Free SEO Websites by Loudachris via the domain freeseowebsites.co.uk. Operating address: 21-22 Greenhill Rd, Wayville SA 5034, Australia. Contact: chris@loudachris.com.au. UK Clients are billed in GBP, exclusive of VAT (which is added at invoicing).

10. Governing law and consumer rights

This agreement is governed by the laws of England and Wales for UK Clients, and the courts of England and Wales have non-exclusive jurisdiction.

Nothing in this agreement excludes, restricts, or modifies any rights you have under the Consumer Rights Act 2015 or any other UK consumer protection legislation that cannot be excluded.

If any clause is unenforceable, the rest of the agreement remains in force.

11. Privacy

We handle Client data in accordance with our Privacy Policy, the UK GDPR, and the Data Protection Act 2018.

Last updated: 7 May 2026. The current agreement on this URL governs new applications. Existing Clients are governed by the version of this agreement they originally signed.

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